The beauty of curation is the context that builds around your collections, and it’s a social development made popular by the likes of Pinterest, Evernote and to some extent Facebook. One company was built with contextualized curation in mind is Springpad, launching another update today for foodies.
If you’ve ever saved a recipe to Springpad, you know that the smart notebooking tool will automatically pull metadata from a site like Epicurious, neatly outlining the recipe’s ingredients and instructions, along with photos (add as many as you’d like). When you go back to your recipe box on Springpad, all the pertinent information is already included in your bookmark. You can click through to the original website, but it’s hardly necessary with the amount of context Springpad gathers around a recipe.
Adding another layer of context to your recipes, Springpad as added Snooth wine pairings to recipes, available today. For each recipe you save, an extensive number of wine pairings will appear towards the bottom of the page. You can click through to Snooth for more details on a recommended wine, and you can also Spring that wine right from this page, adding it to one of your own Springpad notebooks.
The Snooth recommendations work similarly to Rotten Tomatoes reviews you’ll see for bookmarked movies, along with local show times or links for where to buy the DVD or digital copy of the movie. Snooth is only the latest in a growing line of partners, marking Springpad’s value as a booming community where brands can engage with consumers, and Springpad’s dedication to automatically “actionizing” as much of your curated content as possible.
Snooth’s integration doesn’t surprise at all, given the eager foodies that frequent Springpad (myself included). Springpad cites some 1.3 million recipes saved to its users’ notebooks, and over a quarter of a million restaurants. What’s particularly interesting about Springpad’s growing foodie communities is the promising number of niche notebooks that appear on the site, building collections around vegan dishes, paleo recipes, gluten-free and more.
Food is part of a universal language that easily encourages communities to develop in the online space, and its one of the most context-heavy subjects to curate. Food has been a contextual focus for Evernote as well, which launched its first spin-off for food lovers. But Springpad co-founder Jeff Janer doesn’t see the Snooth integration as a step towards competing with Evernote. For him, Springpad has always been about providing the right data and its accompanying actions whenever and wherever the user is ready.
“We’ve always considered ourselves as more than just a digital filing cabinet, in that we want to help our users ‘do something’ when they’re ready to take action,” says Janer. “In the case of recipes, we view that making it fast and easy to clip recipes is only the first step. We always strive to beautifully format recipes saved to Springpad and provide one-click access for shopping list creation; and we think that automatically adding wine pairings and along with easy access to expert recommendations will be helpful when our users are ready to make decisions about what to cook.”