Infographics are visual representations of information, data or knowledge. They have become very popular on the Internet lately, as these graphics allow us to quickly grasp and understand even the most difficult of concepts. But how about allowing brands to create their own customized themes and graphics to support their campaigns? With the advent of web applications and the availability of online data sets, it is now possible for everyone to create great infographics.
Visual.ly, the platform for creating, exploring and sharing infographics, launched Visual.ly Create for Brands allowing brands to create automatically generated infographics to support any campaign that can be shared easily through social networks. The company partnered with Amstel Light’s Savor Complexity campaign and Amstel Light to create customized infographics.
“Information and data can be complex and there’s nothing better than an infographic to simplify and make it easy to understand,” said Lee Sherman, Chief Content Officer at Visual.ly. “We are thrilled to work with Amstel Light to produce customized infographics that allows users to visualize their online activity.”
The company created one of such campaign, The Complex Tale of You, which automatically create a beautiful infographic by analyzing Amstel Light fan’s Facebook data such as personal interests, events attended and people tagged.
“When we launched the ‘Savor Complexity’ campaign in May, we were focused on highlighting the surprising complexities of simple items and encouraging consumers to consider and appreciate life’s intricacies,” said Belen Pamukoff, Brand Director, Amstel Light. “Amstel Light recognizes that our drinkers value the layers and dimensions in their lives and through Visual.ly Create for Brands, we will highlight how wonderfully complex Amstel Light fans truly are.”
Visual.ly is not the only one taking initiative in the creative digital marketing space. Space Chimp Media (SCM), a leading creative digital marketing agency based in Austin, Texas, introduced their own infographic design service that allows customers to directly purchase creative and intuitive data visualizations around facts and statistics that make for a compelling topic.
In addition, SCM offers a full arsenal of marketing and SEO expertise, emphasizing the convergence of data art and marketing.
Viral effect of graphics will increase your visibility
Conventional wisdom almost always works. Rather than using lengthy paragraphs or tables to develop ideas, the equivalent infographic summarizes the big idea with icons, arrows and colors: curves and pie charts demonstrate growth and relationships; flowcharts can explain decisions or statistical data on a map.
Visual.ly Create for Brands lets you insert the graphic, share it across social networks or download it for later use by leveraging Visual.ly’s common APIs and other data. You can also use the site as a portfolio of your graphics and direct visitors to your profile.
The tool is completely customizable and can be used as a stand-alone tool to increase social media engagement and can also be used to support an existing advertising campaign.
We also recently featured a data visualization tool developed by Jer Thorp, resident Data Artist at the New York Times. The tool not only allows sharing systems within the social networks, but set up the system to show how any specific set of content is being shared.