Bloomfire is a social enterprise startup that touts its platform as a cloud-based ‘unified knowledge hub.’ It’s a cross between a CMS and a social network that works as an add-on for content-driven services that a client may already be using, such as Google Apps. Starting this week Bloomfire also supports Salesforce – and it’s already up on appexchange.
Bloomfire is tightly integrated with the CRM-as-a-service. Every content update rolled out on the platform is automatically synced with Chatter, and users can access Bloomfire natively from within the tool. Finally, there’s also a tracking system that makes it possible to track posts and comments via the built-in search functionality.
“Underneath every business problem, there is a learning problem,” said Craig Malloy, CEO of Bloomfire. “Bloomfire’s integration initiative combines our leading social knowledge sharing capabilities with a world class CRM leader, helping people harness their knowledge and instantly share among the community. This new approach creates a thriving, dynamic resource that helps customer-focused employees to react and adapt quickly to the demands of the market, and pumps up the bottom line.”
Bloomfire launched its LinkedIn service last month with the same premise of connecting the tool – in this case the social network – to a more far-reaching platform that sits on top and extends its capabilities. A big update came out for the LinkedIn version earlier this month.
Business intelligence giant SAP is also looking to add more value to enterprise apps. The company is rolling out new releases of a few core BusinessObjects products, including the platform itself, Edge and Crystal Server. The solutions are now all available in an ‘analytics edition,’ which features integration with Sybase IQ and SAP Data Integrator.